UnBox

The Challenge

In a world where adaptability and creative problem-solving are critical, traditional learning methods often fail to engage participants effectively, especially when tackling complex topics like business strategy and innovation. The challenge was to design an experience that:

1. Simplifies abstract concepts.

2. Keeps participants actively engaged.

3. Encourages practical application of innovative thinking.

Our goal was to create a hands-on tool that brings learning to life through immersive play, making business concepts approachable, inspiring, and accessible for diverse groups.

The Audience

Primary Users:

1. Aspiring Entrepreneurs: Eager to explore frameworks for building and scaling sustainable businesses.

2. Corporate Teams: Professionals seeking to strengthen collaboration and strategic decision-making.

3. Educators: Teachers looking for dynamic ways to teach business concepts through hands-on engagement.

Each audience brought unique needs: entrepreneurs required practical tools, corporate teams valued collaboration and adaptability, and educators wanted flexibility to bridge theory and practice. These insights shaped the game’s design, making it versatile and impactful for every group.
The Process

1. Research & Understanding the Users

User interviews and observational studies revealed key pain points and opportunities:

• Entrepreneurs needed experiential tools to develop ideas and prototype solutions.

• Corporate Teams desired time-constrained, collaborative exercises to mirror real-world pressures.

• Educators sought adaptable teaching aids that simplify complex ideas.

These insights drove the game’s focus on collaboration, critical thinking, and decision-making.

2. Defining Learning Objectives

Using the 5I Learning Architecture Model, we aligned the gameplay with clear, actionable goals:

• Identify opportunities for innovation within given constraints.

• Initiate ideation processes to generate creative solutions.

• Iterate ideas based on feedback and collaboration.

• Integrate solutions into realistic scenarios.

• Influence through persuasive presentation and communication.

These objectives ensured the experience was structured yet immersive, blending individual creativity with teamwork.

3. Designing Game Mechanics

Iterative prototyping helped refine the mechanics to ensure clarity and engagement:

• Role-play Scenarios: Players assume roles within a fictional organization to tackle real-world business challenges.

• Resource Management: Players allocate limited resources, simulating real constraints.

• Feedback Loops: Continuous feedback encourages iteration and improvement.

Testing with real users revealed friction points, such as overly complex rules, which were simplified to enhance the user experience.

4. Playtesting & Workshops

Live workshops allowed us to observe user interactions, gather insights, and refine the game. Participants highlighted the game’s ability to:

• Foster collaboration and creativity.

• Make abstract concepts tangible and relatable.

• Offer practical frameworks for problem-solving.

These sessions confirmed the game’s impact and usability across diverse groups.